Studies show that 86 percent of internet marketers use videos to promote a brand, product or service – and this investment in video multimedia content pays off, too.
Marketers that incorporate videos increase revenue almost 50 percent faster than brands who do not. In addition, 52 percent of global marketers say they receive the best return on investment (ROI) from video marketing.
But what types of marketing videos are the most effective at growing consumer bases and increasing revenue?
Whether you're launching a new business or product, working to boost brand awareness, eager to promote an event, or hoping to go viral, there are countless opportunities for news coverage. You can use traditional media like print news, magazines, radio, and television. The key is knowing who to contact and what to say when you do.