Video Marketing Strategy

Add Video to your Employee Onboarding for Faster, "Funner" Training and Retention

Your new employees have arrived, and expectations are high on both sides. Your magnificent window of opportunity to capitalize on the present wave of enthusiasm and to facilitate solid retention rates stands before you, beckoning, waiting for your next move. You are ready to welcome these shiny fresh faces on board, and you can’t wait to show them around and show off your space. But how to open that window? Where is the key? We have all heard the term “onboarding,” but what does it really mean? And how can video help you do all of that better? 

How to keep your message on target by crafting all of your marketing around the big idea of narrative psychology.

Storied messaging and getting into the minds of the individuals in your brand's audience are just a couple of ways that our podcast guests continue to be incubators for big ideas. Jennifer Barbee, CEO, and Kristen Cruz, president, of Destination Innovate, have been working in digital marketing for nearly 20 years and are redefining the ad agency model. They've worked with over 400 brands helping businesses modernize their marketing with new approaches in brand influencers and paid endorsers and looking at the bigger picture in data and statistics, but what's their secret to staying focused on the bigger picture?

Businesses succeed with three most popular types of marketing videos.

Studies show that 86 percent of internet marketers use videos to promote a brand, product or service – and this investment in video multimedia content pays off, too.

Marketers that incorporate videos increase revenue almost 50 percent faster than brands who do not. In addition, 52 percent of global marketers say they receive the best return on investment (ROI) from video marketing.

But what types of marketing videos are the most effective at growing consumer bases and increasing revenue?

TV, radio, newspaper and magazine insiders tell you exactly what to do (and what to avoid) when attempting to get noticed media coverage.

Whether you're launching a new business or product, working to boost brand awareness, eager to promote an event, or hoping to go viral, there are countless opportunities for news coverage. You can use traditional media like print news, magazines, radio, and television. The key is knowing who to contact and what to say when you do.

Simple and clear explainer videos increase conversion rates.

Explainer videos are an integral part of any current marketing online strategy. Today’s customers watch these short, often animated videos to make effective buying decisions about software and complex solutions. In order for your message to be heard, your target audience needs to be presented with information they can quickly and efficiently understand. On the surface, you get this. However, too many of you are doing it wrong. Clarity is crucial in an effective explainer video. What is your strategy? Explore four ways that your explainer video content may be ruining your lead generation and what to do instead.

Product Demo Videos and Explainer Videos Can Help Your Sales Soar

Today’s sales employees thrive with a fast start. One of the most efficient ways to help them hit the ground running is through well-crafted videos. Have you already considered making an investment to move the process along? Explainer videos are a great way to realize faster, more impressive success for your sales staff. Here's why they work and how to plan for your next sales hit.