Video Marketing Strategy

What does it mean when your YouTube video gets flagged for matched content?

Even when you have proper licenses and permissions for footage and music, YouTube can still flag videos for a suspected copyright violation. Here's how to file a dispute and prove you are one of the good guys. 

Sandy Sponaugle of Platinum PR shares her experience with a video app that encourages you to "Explore the World Through Someone Else's Eyes."

In September, I did a 30-Day Periscope Challenge. In case you aren’t familiar, Periscope is a live streaming video app -- the latest “big thing” in social media. I spent the past month trying out this new medium by doing a live video stream daily, where I shared what goes on behind the scenes of running a PR company. (#PRBehindTheScenes)

Optimize your video for the best user experience

Remember the days of MySpace? The page loads only to find Backstreet Boys or Blink 182 playing in the background and a stream of glittery stars trailing behind your cursor every time it moves. As great as that music can be some days (hits you right there in the nostalgic bone), it could be distracting when you’re actually trying to read the content on the page. Since then, the internet has changed tremendously and you now have so many more audio and playback options to choose from. So how do you decide when you should use the video’s audio and when not to, and what about auto play?

When dropping the curtain raises the bar for a community bank.

If relationships are really at the core of your business, and you aren't afraid to be human, then a behind-the-scenes campaign may be perfect for you. It's been a very well-received, integrated marketing adventure for Frederick County Bank.

Dauphin County educators use short videos to recruit new students.

Digital Bard worked with Dauphin County Technical School in Harrisburg, PA to produce a coordinated set of student recruitment videos. This student recruitment effort resulted in five live action videos, and 25 animated slide shows, each designed to serve a distinct purpose within the conversation. Here's how we planned and executed it.

Stories from risk-takers strengthen the bond between firm and target audience

Since January 2014, Digital Bard has been working with Worx Graphic Design to present The Green Couch Project, a series of videos where entrepreneurs share their passions, their fears, the obstacles they've faced and much more. What started as a passion project for Worx owner Laura Wallace has now grown to include audio podcasts, social media engagement and even a live event in January of this year.