Video Marketing Strategy

Six gentle questions that help you identify a need, and open more opportunities.

In my role as a marketing coach, I get to work with lots of business owners and departmental teams on topics that blur the lines between marketing and sales. Getting more results from exploratory (prospecting) meetings is one of them. 

Video Search Engine Optimization (vSEO) is an integral part of online marketing. Ever since Google (the largest search engine in the world) bought YouTube, we’ve seen a growing emphasis on how the use of online video effects your search rankings AND your sales conversions. Here...

Laura writes: "I am wondering what your thoughts are when a friend/competitor starts to mimic the thinContact Digital Bard - While You Were Out messagegs you're doing? It's flattering yet frustrating. Do I let it roll off my shoulder or say something?" Yes, I've had that...

Lindsey writes: "I was wondering if you knew anything about television sponsorships and if you thought they were worth the investment." I'm so glad you asked, Lindsey. Like so many advertising opportunities, ROI on television sponsorships depends on a lot of parameters, which are...

How one Guerrilla Marketing technique resulted in an 80% response rate

Kim Dow of Kalico Design in Frederick, MD is the owner of a growing, independent design company. When she started receiving Guerrilla Marketing coaching, she had a happy client base and needed to expand it.