Tips and How-to’s

A little code can curb the crazy nonsense suggested on business videos.

From the Inbox: A client recently released a product demo we created with them and shared the demo link with resellers to help boost sales. The good news: Resellers were eager to use the video on their own websites, and did so. The bad news:

"I sent out our YouTube link with the video and some of our vendors are reposting, however, you’ll note at the end that there are a ton of other suggested videos showing up that have nothing to do with us. Is this something we can control?

Loudoun Economic Development shares 5 tips for bringing businesses and travelers to Northern Virginia.

When you imagine the “home of the Internet,” do you picture aisles of blinking web servers living right underneath a vibrant farming community? In the same county that has the most horses in Virginia? Well, this is the reality of Loudoun County, VA. Located roughly 25 miles outside of the nation’s capital, Loudoun County is known as “DC’s Wine Country.” It's home to vineyards, breweries, horse farms, and of course, a massive tech hotspot. Brian Tinsman is the Digital Properties Manager for Loudoun County Economic Development, and it’s his job to harmonize the marketing messages for the county to grow and support Loudoun businesses and draw new business owners to the area. Brian has found content marketing most effective in his efforts. In this episode of the Zesty Marketing Podcast, Brian shares 5 tips for content-driven marketing.

 The PA distillery shares 3 essential tips for marketing in the craft beverage industry.

The homegrown, farm-to-table, craft beverage movement has really “taken off,” as this week’s retired military pilot podcast guest tells us. Chad Butters may have spent 25 years as an Army aviator, but nowadays, his focus is more on the ground -- on his grain crops, to be specific, since Chad is the co-founder and CEO of Eight Oaks Craft Distillers in Lehigh Valley, Pennsylvania. Eight Oaks is a farm distillery with a tasting room that attracts 8,000 guests a year for tours, tastings, cocktails, and more. Chad and his crew grow all of their grains and craft them into their exceptional spirits onsite. Home craftsmanship is a big part of how they market Eight Oaks. In this week’s episode, Chad shares 3 important tips for how to market a craft distillery brewery, winery, cidery -- take your pick!), so tune in!

Even "shy" customers will contribute testimonials if approached with care.

Having a client describe what it’s like to do business with you is a golden addition to your relationship building tools.  What better way to know how they feel about working with you than to ask them? But many people get shy around cameras and will decline your request if it isn't properly presented. Here's how to improve your chances of getting a "yes!"

Power up your marketing by partnering with well-known influencers

We all want to impress people, but in attraction, tourism, and destination marketing we’re looking to WOW people. And even when your marketing strategy is working and you’re getting more hits, sometimes that next big thing you do is what really makes a difference. This could be exactly the time to connect with an influencer.

Engaging content plus correct targeting gives animal preserve some WILD results!

We thought you'd enjoy seeing the snapshot of the recent video ad we produced and then promoted on Facebook for a client. It got outstanding results, about 6X the national average! Want to know how we did it?