Tips and How-to’s

Award-winning campaign for water park "Hawaiian Falls" succeeds because of relationships, great visuals and FOMO.

Marketing specialist Julie Dion and I dive right in (pun intended), discussing her wildly successful campaign called “Summer of Awesome.” This is a clever campaign, both in the water park and on social media, designed to entice patrons into purchasing season passes for Hawaiian Falls, a popular group of waterparks in Texas. The 2017 campaign successfully provided visibility to some of the water park's pre-established events and promotions, while simultaneously instilling a fear of missing out (FOMO) by offering various new events and promotions exclusive to season pass holders.

Auto-play and improved engagement on social media mean a native Facebook upload is almost always a better choice.

If you use Facebook at all, you've probably noticed that posts with visuals are at least as common as text-only posts. That's because Facebook posts with images see 2.3X more engagement than those without images. Simultaneously, we know that videos on YouTube are a powerful SEO tool since Google owns YouTube and favors videos in search results. How are you supposed to know which platform to use when sharing videos?

Suggested questions for finding your next great video production partner.

Last week, I was on the phone with a potential client who shared that they've never created a video before. Quite openly, she asked, "What should I be asking?" I think it is a really self-aware thing to ask, and here are five critical questions to get you pointed in the right direction.

Get visual and modern with tricks that bring your next introduction to life with video.

You get asked a lot of silly questions when your extraordinarily colorful business card has a play button on it (when you’re in the business of video marketing, it’s par for the course). But when someone asked me “What, so can I play a video here on the card?” I didn’t find the question that ridiculous. Given the everyday use I’d have for a “video business card,” how do I accomplish the same thing with videos that I already have? Here are three ideas. 

What to do when YouTube's "Suggested Videos" or "Up Next" may not be what you want your viewers to see.

From the mailbag: "I’ve been trying to filter the suggested videos that come up on the bottom right corner of our YouTube page/videos but haven’t had much success. Our competitors videos often show up in this column and we are trying to prevent that from happening. Is there anything you’re aware of that we can do to alter the results that come up in this column?"