Tips and How-to’s

Going beyond the client list means opening your mind to other stakeholders.

Sometimes, when considering buyer personas, we often get stuck in the “client” trap. We think that our target audience should always be someone who will “buy” from us.  This thinking misses a huge opportunity.

Understanding the pros and cons of using a few of the web's video sharing sites

“What are the main differences between YouTube and Vimeo, from a business owner’s point of view?” We hear this question often from business folks who are using video and want to make sure they are being smart about it. The rules and concerns are a little different for a company than they might be for a casual user who just wants to share vacation videos with friends. Here are some things to consider.

What I taught - and learned from - middle schoolers

I love the freedom and immense opportunities that come with starting a new project. The possibilities are endless. And then, on the other hand, it can be overwhelming - where in the world do you begin?

Your problem solving toolkit is at the tip of your pencil

We’ve all had days, weeks (months even) where we’ve been working on a project or task and keep hitting the same mental block.  Whether it’s forgetting key decisions from the last meeting, trying to pin down that brilliant topic for the seminar next week, or drafting copy for your next newsletter, it’s overwhelming when we can’t seem to get past the brick wall in front of us.

Profile videos give viewers insight into what makes your company unique among its competitors, starting with the intellectual capital and personalities involved. We've found you can develop a really good profile video by answering just four basic questions....