Increase lead generation and win back time with video
Agencies often work through jam-packed schedules with lots of coffee and a few late night work days. With that kind of crazy schedule, it can be easy to get caught up in making progress for all of your clients and customers, only to find yourself looking back and realizing that you’ve let your own marketing gather dust in the corner.
It’s an easy trap to fall into – we find ourselves doing it from time to time, too. But taking the time to make a video marketing plan now will give you back even more of your time and resources in the long run. Strengthen your resolve with this success story.
No one wants to be the cobbler’s children. You know, that creative agency that has less than up-to-date marketing materials and a portfolio that doesn’t reflect their best and current type of work. We recently worked with some design agency friends of ours to create a promo video that sums up their company, their goals, their audience, and their experience. All in less than one minute.
Native Design and Brand Communications just launched a new website and identity, and decided that an energetic agency portfolio reel would be a great home page feature. What does this do for them? Well, now when someone asks them, “What is Native all about?,” they can point the prospect to a brief video with eye-catching visuals, instead of spending the next 5-10 minutes explaining their story, trying to describe their work, and hoping their listener is painting the same picture that they’re trying to describe.
Not only that, but in meetings, presentations, and pitches, it becomes a strong visual to kick-start the conversation. It increases the quality of the leads. Created to target their ideal clients, this video weeds out the tire kickers and provides strong leads for the agency.
And it is a visual, vibrant referral tool. The video becomes sharable content for your website and social media, making it easy for their tribe to share branded content easily.
Are you ready to get started? It just takes a couple steps to be on your way…
Step 1: Take a deep breath
Step 2: Take a look at your marketing and company goals
Step 3: Consider the following…
- Your target audience
- What is your company all about (why do you do what you do?)
- What makes your company special (why you?)
Still not sure? We’d be happy to set up a consultation meeting to build a video campaign that works seamlessly into your marketing strategy.