Incorporating your YouTube videos in your online strategy
YouTube offers a multitude of features that, when used strategically, can help drive traffic to your brand online, cultivate trust, and increase conversions.
We’ll be covering the 3 most common ways to get your YouTube Videos out there for your audience to see, and when and where you want to use what sharing method.
Link a YouTube Video
What is it?YouTube provides you with a shortened URL (it usually starts with https://youtu.be/) that you can provide directly to customers, typically by email or text. This is a quick way to provide individuals access to the specific information they need, and they’ll have it readily available to reference at a later date should they want to.
You can also use the link to add videos to your email signature. Company overviews are great content for this.
When to Send a YouTube Video LinkSending or sharing a link to a YouTube Video is ideal for warm leads. They’re already interested in your brand and what you have to offer. Now they’re looking for more information on specifics – content like product demos, service tours, or comparison videos.
Share a YouTube Video
What do you mean share? Isn’t it already shared on YouTube?You can share your YouTube video on a variety of social media platforms, right from your YouTube channel.
There are actually a few pros and cons to sharing a YouTube video from YouTube onto social media, instead of uploading the video directly to the social media site. Most of it boils down to how your video shows up on the social platform and how a user might see and interact with it, so be sure to consider these before choosing the best method for you.
Embed a YouTube Video
What’s embedding mean?This means that your website is borrowing your video from another platform. Your video lives on YouTube, but visitors to your website, can watch the video directly on your webpage.
How do I embed a YouTube video?YouTube will provide you with an “embed code” that can be added to your website code on the specific page you want the video to be found on. If you have a web developer, you can provide the embed code to them to incorporate.