Make your YouTube videos more accessible
After you upload your video to your YouTube channel, you have a lot of additional customization options to provide a better user experience for your audience.
Through YouTube’s cards, end screens and captions, you can reach a broader audience and provide viewers easy access to additional information without having to draw their attention away from the video content.
To begin with, there are two types of captions: Open Captions and Closed Captions
Captions are the lines of text at the bottom third of the video screen that provides context to viewers who are hearing impaired, or even to those who aren’t and are just watching your content with the volume muted.
These captions are burned into the video already. They are a part of your video and can not be hidden or made visible. They are always on, regardless of whether your video’s sound is turned on or not. Open Captions are ideal for videos playing at tradeshows since the environment tends to be pretty loud, and video content tends to be looped on mute.
Closed Captions (CC)
These are the most commonly used and can be turned on or off by the user.
Adding Captions to YouTube Videos
YouTube can automatically generate captions for each of your videos. After uploading your video, click on “Edit Video,” and your looking for their transcription and translation features. These are also referenced by YouTube as subtitles and closed captions, depending on where you are in their Creator Studio.
It may take a few minutes for the captions to show up so be patient. Since they’re auto-generated, be prepared for a couple mistranslations or grammatical errors. If you see a few, you can go in and edit the transcription to address the mistakes.
YouTube Cards and End Screens
Cards and End Screens allow you to add text, links, and call outs through visual overlays throughout your video.
You can use these features to link to videos the viewer might want to watch next, or provide a direct call-to-action based on the video’s content. YouTube allows you to upload graphics as well, so that the cards and end screens fit your brand.